I’m Philip MacDonald, Manager of UX at Wunderite. We’re building intuitive next generation software for independent insurance agents and their customers. I’m using this space to share personal and professional failures and successes building a startup, which I think others can find applicable to their lives. Check out the first article I posted called The man in the arena, which explains why I decided to start publishing.

Who is this for?

It’s a chicken-and-egg kind of problem: what came first? Personal growth or professional success? I’m convinced that there wouldn’t be one without the other. In search of sorting out my personal life, I became intensely curious about psychology and neuroscience. At the same time, User Experience design is inherently focused on user behavior, and that includes me… and you, the reader! I hope there’s a little bit of something for everyone on this Substack, but it will especially apply to people who are interested in…

  • User Experience design

  • Product development

  • Personal growth

  • Professional growth

  • What it’s like working at a startup

What do I get?

Subscribing is free! You’ll be able to access all my articles on this Substack. And I also plan to publish on Twitter @philipmacd. But subscribing will ensure that you get everything delivered to your inbox (about every other week) and it signals to me that you’re interested in and supportive of what I share.

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UX designer in the insurtech industry, authoring and sharing a vision of how to be more curious, engaged, and fulfilled.


Manager of UX at @Wunderite Insurance Automation. Dancer. Bookworm. Lifelong Learner.